Press Campaign

For Himalaya, multinational company for beauty & care products, we have designed the concept for the promotion of the Neem product range, dedicated to the very young people. At the centre of the campaign, spread all over those European Countries where the brand is distributed, there is the claim “Discover Neem Guru”. The main and distinctive element of the line is the Neem, plant appreciated since ancient times for its beneficial properties for skin, against acne and imperfections. That is why young people can rely on a new “guru” and feel free to smile, just like the protagonist of our campaign.