Print campaign

A catch phrase. A challenge we have won with the print campaign for Yakult, brand which is worldwide famous for its drink with thousand millions of active lactic ferments. Our copy ad arises from these very “thousand millions”: an ironic, double-meaning sentence that is enough, in itself, to draw the attention.

Web Campaign

Yakult project develops in an original web campaign for “Wellbeing suggestions”, section of the website dedicated to the contents, info and tips on the correct life style. The idea of our banner arises from the analogy with school, graphically reminded by the effect of the chalk on the blackboard.