Contest BPViGO!

Web commercial

Can special prizes and affordable interests coexist in the same project? Sure, with BPViGO Earmarked Deposit Contest! Hence our campaign "Guadagno Maxi / Vinco Mini" (“get a “maxi” earning, win a Mini”) was born, launched through a web site and developed on press, web banners, posters, social networks and a dedicated web site. Testimonial is Orsetta Borghero, a well-known cinema and TV actress.

Press campaign

Newspapers and billposting

Web page

Social network

The campaign lives on social networks, with a series of posts calling to action: the protagonist is always our Orsetta, which for the occasion has even managed to literally double herself!